Home / About
About — Studio of 13

We build products that move fast.

Startup13 is a tight-knit studio of designers, engineers and growth operators. We help founders ship branding, software and AI-driven systems in weeks, not quarters.

0+
Websites delivered
0+
Automation systems
0+
Companies worldwide
01 / Why we exist

The studio for founders who can’t wait.

We launched on January 15, 2023, because every founder we knew was bleeding momentum. Agencies took quarters. Freelancers vanished. In-house hires meant a six-month runway gone before the first commit.

A / TEAM+

A small senior team

No juniors hidden behind an account manager. No decks-instead-of-shipping.

A
B / PACE+

Thirteen who love a deadline

A focused crew that ships branding, software and AI with momentum from day one.

B
C / SCALE+

Seed to enterprise

From seed-stage founders to enterprises rebuilding how they sell, support and operate.

C
02 / Shipping since 15.01.2023

The numbers since day one.

Launched on January 15, 2023 — and we haven’t slowed down since.

WEB
0+
Websites delivered
OPS
0+
Automation systems
MKT
0+
Companies marketed worldwide
SOCIAL
0+
Posts designed
VIDEO
0+
Videos produced
EST
0+
Years shipping
NEXT →
№121
Your project could be next
◆ growth compounding since launch◆ clients 4 continents◆ retention long-term partnershipsREF · S13-ABOUT-01
03 / How we work

Four principles. Zero exceptions.

Every engagement is different, but the operating system is the same.

01Senior-onlyYou’ll only ever talk to the people doing the work.Team
02Async-firstLoom updates daily, Friday previews. Meetings only when async fails.Ops
03Ship to learnWe ship learnable, then measure and iterate.Method
04Own the outcomeJudged by your numbers, not our portfolio.Values
04 / Process

How an engagement runs.

Four weeks. Four checkpoints. Zero meetings that could've been emails.

01
WK 1

Discover

90-minute kickoff. Clear brief, dated plan, named team — all by Monday.

02
WK 1

Design

Two directions, one round of feedback. Real screens by end of week one.

03
WK 2–3

Build

Code, content, integrations in parallel. Daily updates. Friday previews.

04
WK 4+

Grow

Launch is day one. We stay on for iteration, support and growth.

05 / What you get

Six things every client gets.

The same operating system, on every engagement — big or small.

01 / FIX+

Fixed-fee pricing

Price agreed before we start. No surprise invoices at the end of the month.

1
02 / OWN+

Own your code & IP

Everything we build is yours outright. No lock-in, no ongoing license.

2
03 / SPEED+

Weeks, not quarters

Real, working software shipped every week — not a slide deck.

3
04 / DIRECT+

Direct access

You talk to the person doing the work. No account manager in between.

4
05 / ASYNC+

Async-first

Daily updates, Friday previews. Meetings only when async genuinely fails.

5
06 / SCALE+

Start narrow, expand

Most clients begin with one track and grow the engagement once it works.

6
06 / Where we work

Built for how your industry works.

Thirteen verticals, each with a tailored playbook.

Hover a panel to expand →Tap a card to expand · swipe →

07 / What we build

Thirteen tracks. One team.

Pick a single track or combine them into a full transformation engagement.

08 / Proof

Results, not promises.

A sample of what shipped, and what it changed.

09 / Field notes

How we build, in the open.

Short, opinionated notes on shipping software, wiring AI, and running a studio that moves in weeks.

10 / FAQ

Common questions.

Fixed-fee, agreed before we start — based on scope, not hourly guessing. You'll know the number before any work begins.

Most engagements kick off within a week of the discovery call, with a dated plan by the end of day one.

No — clients range from seed-stage founders to enterprises modernizing legacy systems. The process is the same either way.

Yes, as standard practice before any detailed scoping call.

Ready to ship?

If you’re a founder or operator with a real budget and a real deadline, we want to hear from you.

◆ Reply within 24h◆ Real timeline◆ Named team