ABOUT — STUDIO OF 13

We build products that move fast.

Startup13 is a tight-knit studio of designers, engineers and growth operators. We help founders ship branding, software and AI-driven systems in weeks, not quarters.

The studio for founders who can't wait.

We started Startup13 in 2021 because every founder we knew was bleeding momentum. Agencies took quarters to do what should take weeks. Freelancers vanished. In-house hires meant a six-month runway gone before the first commit.

So we built the opposite. A small senior team, no juniors hidden behind an account manager, no decks-instead-of-shipping. Just a focused crew of thirteen people who love a deadline.

Today we work with seed-stage founders, growth-stage operators and ambitious enterprises rebuilding the way they sell, support and operate — with software, automation and AI baked in from day one.

Numbers we're proud of.

120+
Products launched
$18M
Revenue generated
94%
Client retention
27
Countries shipped to

Four principles. Zero exceptions.

Every engagement is different, but the operating system is the same.

01

Senior-only

You'll only ever talk to the people doing the work. No layered account management.

02

Async-first

Loom updates daily, Friday previews. Meetings only when async fails.

03

Ship to learn

We don't ship perfect — we ship learnable. Then we measure and iterate.

04

Own the outcome

Our work is judged by your numbers, not by our portfolio.

A team of builders.

Thirteen operators across product, engineering, design and growth — split between two timezones.

LS
FOUNDER · CEO

Layla Saeed

15 years across product and growth. Previously led platform at two unicorns. Drives strategy and partnerships.

DK
CTO · ENGINEERING

Daniel Kuroda

Ex-AWS. Heads engineering, AI integration and platform reliability. Likes a hard problem before coffee.

AM
DESIGN DIRECTOR

Aria Mendez

Brand systems, product design, motion. The reason our work looks the way it does.

Ready to ship?

If you're a founder or operator with a real budget and a real deadline, we want to hear from you.