CRM — REAL ESTATE

A CRM for brokers, developers and agencies.

Listings, viewings, offers, deal pipelines, off-plan inventory. Built for the way real estate actually closes — not the way SaaS companies imagine it does.

Built for the teams who can't wait for results.

This engagement is for operators who already know they have a problem worth solving — and want a senior team to ship the fix in weeks.

  • Brokerages with 5–200 agents drowning in WhatsApp threads and Excel.
  • Developers selling off-plan inventory across multiple agents and channels.
  • Property management arms wanting tenancy and renewal tracking in one place.

Deliverables

  • Custom CRM with real-estate-specific data model.
  • Portal integrations (Bayut, PropertyFinder, Zillow, etc.).
  • WhatsApp and email integration.
  • Mobile app for agents.
  • Manager dashboards: pipeline, conversion, agent performance.

A focused engagement.

Six things we ship inside this track. Some clients use a subset; most use all.

01

Listings & inventory

Multi-channel listings, photo management, status sync (available / reserved / sold).

02

Lead capture

Portal leads (Bayut, PropertyFinder, Zillow), web forms, WhatsApp, walk-ins — into one queue.

03

Viewings & offers

Calendar viewings, offer history, negotiation status, contract pipeline.

04

Off-plan management

Unit-by-unit availability, payment plans, agent allocations, commission tracking.

05

Agent productivity

Per-agent pipeline, response-time SLAs, leaderboards. Mobile-first for on-the-go agents.

06

Tenancy & renewals

For management arms: tenant records, lease dates, renewal sequences, maintenance tickets.

How a typical engagement runs.

Async-first. Senior-only. Weekly demos.

01

Discover

Site visit. We shadow agents in showrooms and on viewings. We map every workflow.

02

Configure

We start from our real-estate template, tune to your geography (UAE, KSA, US, EU).

03

Migrate

Listings, leads, agents, history — moved without breaking ongoing deals.

04

Train

On-site training. Mobile rollout to agents. First-month review.

Numbers our clients care about.

42%
Faster portal-lead response
21%
Avg. close-rate lift
4–8wks
Time to live
18+
Brokerages live

Pair it with another track.

Most clients combine two or three of these. We'll recommend the right combination on the first call.

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Customer Tracking System

Track lead lifecycle end-to-end.

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Business Automation

Automate viewings, offers and renewal nudges.

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Common questions.

Five things people ask before signing.

Do you integrate with Bayut and PropertyFinder?+

Yes. We have prebuilt connectors for both, plus Zillow, Rightmove, and major regional portals.

How does WhatsApp work in the CRM?+

Two-way: messages from leads land in the CRM, agent replies are tracked. WhatsApp Business API integration is part of the standard build.

Can it handle off-plan?+

Yes. Unit-by-unit, with payment plans, allocations and commission rules — including tiered commission and developer-paid kickers.

Multi-currency and multi-language?+

Yes — Arabic/English RTL, AED/USD/EUR/SAR by default, others on request.

How is it priced?+

$22k–$55k for the build depending on team size and integrations.

Ready to ship?

Tell us what you're trying to do. We'll send a proposal within two business days.